Sam Woolford

LegaSea is a New Zealand non-profit organisation dedicated to restoring the abundance, biodiversity, and health of the nation's coastal fisheries. Founded by the New Zealand Sport Fishing Council in 2012, it acts as a powerful advocacy group for recreational fishers and the public, working to reform fisheries policy and management. Their key initiatives include the Kai Ika project (reducing fish waste), the FishCare educational programme, and the Rescue Fish campaign, which proposes holistic solutions for depleted fish stocks. The organisation is funded by public donations, corporate partnerships, and a "Legends" monthly giving programme, mobilising widespread community support to ensure the marine environment is protected for future generations.