BLA

BLA (Boating Lifestyle Adventure) is Australasia's largest wholesale distributor of marine and recreational vehicle (RV) products.
Founded in 1974 and now a division of the US-based Brunswick Corporation, it supplies over 60 international brands to thousands of retailers and OEMs across the Asia-Pacific region from its headquarters and major warehouses in Brisbane, Melbourne, Perth, and Auckland.
The company's core mission is to make boating safer, easier, and more enjoyable by providing a comprehensive portfolio of electronics, hardware, and accessories, including its own line of marine lithium batteries.