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Previous America’s Cup bases will become location for one of Australasia’s leading boat shows

June 7, 2021 By aowb

The Auckland (On Water) Boat Show will return in March 2022, moving into the previous America’s Cup bases.

America’s Cup developments will be getting a new lease of life in March when the Auckland (On Water) Boat Show moves in.

The show, which is one of Australasia’s leading boat shows, will run from 17th-20th March 2022 in the high profile location. Running for 22 years, it has become a focal point for the marine industry and will now be held in Jellicoe Harbour, previously the America’s Cup team bases.

The on water exhibitors will utilise the expansive sheltered harbour in front of the North Wharf restaurants, and the on land space adjacent to the INEOS America’s Cup challenger syndicate base will house boat show exhibitors in marquees and on land hard stand displays.

From 2022 onward, the show will be taking place over new summer dates after years staged in September and October – taking advantage of warmer weather conditions to fully promote the New Zealand boating lifestyle.

A specially-built boat show marina will be installed to expand on the excellent America’s Cup marina facilities, and will allow easy access for show-goers to reach exhibits, displays and sea trials.

“It is our full intention to hold the show in this area long term, and to grow the show with expanded exhibitor space, while expanding on themes to create a vibrant exciting atmosphere,” says NZ Marine CEO Peter Busfield.

“We are very pleased to have the strong support from Panuku Development Auckland and Auckland Unlimited who are fully supportive of our plans to develop and grow this show in the facility provided from the legacy of the 36th America’s Cup,” adds show organiser, Stacey Cook.

Auckland On Water Boat Show, 4th October 2019, Image (c) Rachel von Zalinski

“We also appreciate the ongoing good support of Viaduct Harbour Holdings, who support our show on Auckland’s waterfront, which brings visitors from throughout New Zealand and Australia.”

The timing of future shows to allow the boating public and new marine audiences to sample and enjoy boating in calmer and warmer weather conditions. It will make full use of daylight savings so show patrons can enjoy the ambience of one of New Zealand’s newest waterfront precincts within central Auckland.

“This March timing allows exhibitors to secure orders for delivery throughout the autumn and winter months leading up to the following boating season, and is a great time for offshore agents and buyers to visit NZ and be part of the largest one-stop-shop New Zealand marine industry display,” says Busfield.

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